"Theprimarytaskofthisexhibitionistoseekpartners."SaidGuAiqingonSeptember3,inHall7AofShougangPark.GuistheproductmanagerofFerrino,anItalianoutdoorsportsbrand.Heisalsotheepitomeof20Italianexhibitorswhoparticipate.AstheguestcountryofhonoroftheWorldWinterSports(Beijing)Expo,notonlyItaliancompanies,butalsotheItalianNationalTouristBoard(ENIT)andRegioneVenetohavesetupboothsintheShougangPark.
Fromskisuits,skis,tohelmetsandgoggles,BeijingBusinessTodayreportersawawiderangeofItalianoutdoorproductsattheItalianexhibitionarea.Thisyear,thethemeoftheItalianexhibitionis"ItalianMountainLifestyle",interpretedbyGianpaoloBruno,directoroftheItalianTradeAgency(ITA,BeijingOffice)andcoordinatorofITAinChinaandMongolia,astheexhibitionwillhelpallthevisitorstotastetheflavorsofthelifestyleoflivingintheItalianmountains.
Indeed,theItalianmountainousgeographicalfeatureshavecreateditsuniqueoutdoorculture.TheAlps,forexample,nourishesthesportsindustry,whichgeneratesabout250billioneurosayearandaccountsformorethan15%ofItalianGDP.Nearly900sports-relatedcompaniesarealsointhisregion,198ofwhicharerelatedtomountainsports.Sportsequipment,wintersportswear,andfootweargeneratenearly6billioneurosayear,withmorethan60%comingfromexports.
WhentheItalianoutdoorbrandsthinkabouttheoverseasmarket,theykeepaneyeonChina.
Ontheonehand,thebondoftheWinterOlympicshasbroughtthetwocountriesclosercooperationintheice-snowindustry.Ontheotherhand,outdoorsportslikecampingandskiinghavegraduallybecomepopularamongyoungpeopleinChina.Datashowsthatinthefirstfivemonthsof2021,6,941newcampground-relatedcompanieshavebeenestablishednationwide,withanincreaseof286.5%yearonyear.Additionally,skiresortsandparkshavebecomemorecommoninurbanareas.
NickZhou,theexhibitor,bringstwooutdoorclothingbrands,LarixandCentralProjectsport.Heintroducedthatbothbrands’positionsareinthemiddleandhighlevel,mainlypromotingskiwearandotheroutdoorclothing.Atpresent,bothbrandsareapplyingforregistrationinChina.Healsosaidthathisexpectationwastoseekpartnersforthisexhibition."ShougangParkislarger,everythemedisplaysconcentratedly,whichhelpstoattracttargetedaudienceseasily."
Itisworthnotingthatinadditiontoapparelandfootwear,theItaliancompaniesalsoexhibitsnow-makingmachinesandiceequipmentthathaveservedsixconsecutiveWinterOlympicsandwillcontinuetosupplytheBeijingWinterOlympics;sportsfieldequipmentthathasbeendesignatedastheofficialsupplierfor11consecutiveOlympic;andtheworld'smostcomprehensivesnowclearingmachinesandtrackedvehicles.Evenifyouarewonderinghowtoorganizeanoutdoorevent,organizationswitheventorganizingexperienceareonshowintheexhibitionarea.
Fromapairofskisocks,toapieceofsportsflooring,toanoutdoorcompetition,itcanbesaidthattheItalianexhibitionareapresentsthewholechainoftheoutdoorfield.
Inaddition,visitorswhowanttotravelonlinecanalsopayattentiontotheboothsofENITandRegioneVeneto.RegioneVenetoistheregionthatreceivesthelargestnumberoftouristsinItaly,withnineregionswithinitsborders.Moreover,theUNESCOWorldHeritageListalsoincludesRegioneVeneto.CristianoVarotti,therepresentativeofENITinChina,alsointroducedItaliantourismresourcesonthesameday.Inhispointsofview,inthepost-epidemiceraoftheglobaltourismindustry,touristswillpaymoreattentiontosustainability,togetintouchwithnature,aswellastosafety.
“WehavereasonstobelievethatthesetrendswillbeconfirmedwhenChinesetouristsresumetheirtripsabroad.Moreover,ItalyfulfillsallthedemandsandcancertainlybecomethefavoritedestinationforChinesetouristsandevenforChinesemountainlovers.”SaidCristianoVarotti.
BacktotheconstructionoftradebetweenChinaandItaly,nowadaysinChina,nearly2,000Italiancompanieshavelandedandoperated.Meanwhile,morethan700ChinesecompanieshavealsosettledinItaly.In2020,Italian"ExportRevitalizationPlan"especiallyprioritizedtheChinesemarket."TheeventnotonlypromotesthedevelopmentofItaliancompaniesinItalyandChina,butalsogivesItalyachancetocontributetotheparticipationof300millionpeopleinwinterskiinginChina."SaidGianpaoloBruno.
BeijingBusinessTodaywritersChengMingjieandZhaoBoyu;
ChenXuzhengcontributedtothetranslation
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